Let's get something straight:

I’m not a seasoned industry expert on brands or brand management. So this blog is not going to be the source of revealed secrets like Coke’s formula or the Colonel’s fried chicken recipe. I’m also not a historian, so this won’t be a thorough curatorial review of brands through the ages. This is going to be an online place for brand enthusiasts (mostly me) to discuss the brands they love and what makes them great. And if you have knowledge, sentiment, or criticism to share, please comment on the posts or volunteer to be a guest author. Let the branding begin!